For this assignment, we were to create a tagline for a mnemonic for Tesla. I came up with the tagline: "New Technologies. New Possibilities" because Tesla is one of the most innovative cars out there which makes it so advance. It is an all-electric, luxury sports car that is comparable to gas vehicles based on performance and range. Not only is it advanced in technologies, one of the biggest shakeups is that they sell directly to consumers, rather than through dealers.
Basing off its ideas of these new technologies and possibilities, I used mechanical movements with a smooth flow to represent the technology moving into new places and revealing new things.
Unused Frames for possible full spot commercial.